Sophie Whitelaw

Building a collectible brand world around the jewellery, designed to feel personal, playful and quietly iconic. Sophie Whitelaw’s rebrand extended beyond identity into a full packaging and brand object ecosystem, spanning design, sourcing and production. We developed core packaging including shopping bags, gift boxes, bespoke folded and monogrammed embossed envelopes, care cards, newspaper and letter writing paper, all designed to feel like pieces worth keeping. Alongside this, we created a series of lighter, characterful brand objects including the Hot Property lighter, Play Nicely playing cards, and a hotel inspired ashtray trinket dish. The world expanded into bespoke collateral such as silk scarves featuring custom jewellery prints, supported by a cohesive suite of social assets to ensure the brand translated seamlessly from physical to digital.